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Although Las Vegas casinos have been around since the 1930s, The Flamingo is considered one of the first brands to help establish Las Vegas as the gambling capital of the world. Opened by Meyer Lansky and Bugsy Siegel, The Flamingo exploited the image of luxury, glamour and appeal to the upper class, combined with high-end hotel services and entertainment. The success of The Flamingo set a precedent for later casinos.
